Durham University- Business Project
*Note: this competition is based on the popular show “The Shark Tank” but the rules and parameters are slightly modified in order for the students to showcase their proposals clearer and to the best of their abilities. For reference, you can watch some episodes by youtube link.
The “Sharks” in the contest will be the judges assigned by Lancaster University International Study Centre.
Competition Intro/ Guidelines
• Students will present their Business Proposals to convince the “Sharks” to invest in their Business. Students will use primarily PowerPoint slides and are allowed to use videos, product / service demo and product model / prototype.
• The “Sharks” can choose to invest between $10,000 to $100,000 or not to invest at all. The student who can earn the most investment from all the “Sharks” combined wins.
• The maximum capital that the student can propose is $1,000,000.
• There is no limitation on what type of business the student will propose – so please be creative!
• The “Sharks” will be given time to ask their questions after each presentation. The questions will be focused on the following:
o Competitive Advantage – why do you think will the customer choose your product/ service over the others?
o Operations – business model, technology, and processes.
o Profitability and Growth – strategies on how the business earns its profit and its opportunities/ potential for growth.
• The “Sharks” will be focusing on your business’ Creativity, Feasibility and Profitability when deciding on their invest ment.
• Students are expected to present their business proposal focusing on the following topics:
o Product/ Service Introduction – providing an overview of the product, service and the company’s business model. This includes the amount of capital required and how the business operates.
o Value Proposition – A summary of the business’ competitive advantage, and why customers would choose your product/ service over other providers.
o Sales and Marketing Strategy – Your plan on how you can reach, engage and convert your target prospects into paying customers.
o Growth Strategy – Identify potential challenges in the future and how you can overcome them and how you can expand your business further.
o Closing Remarks – Provide a conclusion on why the “Sharks” should invest in your business. This should include the expect profit that the business will earn, and the span of time required for the profit to be realized.